Learn More about Mobile First Index
You are probably aware that Google has already started working on mobile first index. If this is something you haven’t heard of, realize that mobile version websites will be given preference as compared to their desktop counterparts by Google when it comes to ranking signals. This move was rather not surprising in light of the fact that majority of Google users now incline towards performing searches on mobile devices as compared to desktops. The truth is that you will be doing your roofing website a favor if you were to incorporate this new algorithm. Keep in mind that even if many of your clients never search for your roofing company using mobile devices, you can’t afford to disregard mobile first index for the reason that it will now be part of good SEO practices. Outlined below are pointers to help you know of changes that your website needs.
It goes without saying that most people will smile as a Cheshire cat when a webpage loads in a jiffy. Ensuring that your website is able to offer this is good in terms of mobile ranking and there are a number of things you can do to achieve this. Images ought to be optimized so as to become smaller in light of the fact that large images are known to slow down the loading. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Redirects also need to be reduced for the reason that they at times need the website to reload and thus slowing the entire experience.
The importance of lead generation cannot be overemphasized but pop-ups unfortunately stand in the way. Pop-ups will chase users away due to frustration and your ranking will take a dip thanks to the high bouncing rate. A prudent thing to do would be keeping pop-ups away from your mobile site.