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Video production refers to the process through which motion images are captured, stored, edited and then stored again for future referencing purposes. It is an art also referred to as videography. Videography also entails the live streaming of video images of an event as they unfold. Through videography, motion images of past memories are captured and so they can be used as a good reminder of events of the past.
It is a process that occurs in three distinct stages. These stages are pre-production, production and post-production. During pre-production, the videographer has to first align himself with the environment where he will be expected to shoot the video. Positioning on his part is a great contributing factor to high quality outputs. Since challenges are inevitable, it is during this sort of rehearsal that the videographer will be able to understand the setup and its challenges and in so doing find ways of solving these beforehand. In this stage, a videographer is able to mobilize all the resources that he might require in a video shoot and they are availed at a specified location.
Production on the other hand involves carrying out of the entire operation which encompasses the entire shoot. These images are captured in real time. However, this camera might also be connected to monitor screen or projector so as to amplify live proceedings of an event to a given set of audience. It is crucial to note that different video cameras available in the market yield varying results. Good video capture always depends on proper lighting. Therefore a videographer takes extra care to ensure that images do not appear to be burnt out or blurred by excess lighting
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It is therefore necessary to take videos in moderately lit environments so that they can appear to be clear. The post-production stage marks the end of videography. In this phase, the captured video during production is played through a machine where it is divided into a number of scenes. Each scene is scrutinized and edited to remove any flaws. It is only after all the scenes have been effectively edited that they are then joined together to form a wholesome film. In addition to this, all distractions that might have been recorded during the coverage are eliminated.
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Since a video cannot be made complete in the absence of a great audio system, all the sounds taken are carefully scrutinized and those that do not match the elimination criteria are withdrawn. What is achieved is a highly refined and quality product that is now ready for viewing. It is this final film or video that enables people to relieve past moments and memories through viewing if from time to time. Video production is therefore a very important art.